The more perspectives you can include in your employee story project, the stronger your DEI content. Tip #5: Remove barriers to add perspectives Then, by bringing them together, we can show a culture of inclusion that exists around the world. You show that inclusion is pervasive throughout your organization.įor this content communicating Dell Technologies’ commitment to diversity and inclusion throughout its locations around the world, we captured stories from employees in nine different offices, across five different continents. When you develop DEI content that weaves together multiple perspectives around a topic, you show that it’s not just one person who experiences an inclusive culture. Tip #4: Weave stories together to show pervasive culture Whether it’s your career site, Intranet, LinkedIn, Facebook, or Glassdoor profile, tailor the content for the medium and audience. Optimize your stories especially for the channel on which you’re sharing them. This is more likely to happen when they look and sound great. Consistency is really important.Īnd, you want to make your storytellers proud, and to eventually share their story with their networks. You don’t want one person’s audio to sound off and the next to be crystal clear. But, this is especially important when creating DEI content. We think this is always important to make sure the story doesn’t get lost because the viewer is distracted by a fuzzy visual or muffled sound. Prioritize quality and consistency to honor the storyĮmployee stories should be honored with consistent, great quality audio and video. Provide them with psychological safety to share hard or personal stories.

Start with light questions and earn their trust. The best stories are shared during interviews in which storytellers are secure and comfortable sharing their real experiences. Before you sit down to capture their stories, employee storytellers should already be comfortable with their interviewer so they can begin their conversation at a higher level. Schedule their time, prepare them to share their stories, and conduct thoughtful interviews with them. Instead, build rapport and help them every step of the way. That means… Facilitate the experience from start to finishĭon’t leave employees to share their stories in a vacuum, alone. The best way to get employees to share great stories with you is to honor the storyteller experience and the story. Tip #3: Honor the story and the storyteller

Head of Diversity and Inclusion shared his story of exactly how he has been able to bring his full, authentic self to work, and how he has experienced that freedom in the culture. It sounds great, but they’re empty words without employee stories to back them up. Stories from real employees validate your inclusion efforts.įor instance, a great deal of DEI messaging includes the concept of supporting the employee’s whole self. Tip #1: Ground and prove your claims with storiesįrom your company’s official diversity and inclusion statement to words on your career site, the words “diversity and inclusion” are the same sentiment that job seekers and employees see everywhere. And, we’re likewise happy to share with you our top five tips for communicating your organization’s DEI progress and plans to candidates and employees. We’re honored to do this every day in the content we create for our client partners. Employee stories can be created in any medium - videos, blogs, social content, graphics - optimized per channel. Unscripted team member stories authentically bring organizational actions, attitudes and values to life.Īnd, they’re versatile: employee stories are used to recruit new employees as well as educate and engage existing employees. From Dell Technologies to AstraZeneca and many more, we help companies develop their DEI content strategy and show the real diversity, inclusion and belonging present in their cultures.Īlthough every company’s approach is unique, employee storytelling is the integral part of all of the most effective DEI messages. Real stories from the people who experience and form company culture - the employees - prove DEI progress. We’ve worked with some of the most progressive companies to create content that supports their diversity, equity and inclusion (DEI) commitment and progress. We’re sharing our top five tips for developing a DEI content strategy that connects with candidates and employees, and proves your real commitment. Author: storiesincorporated Published on: OctoPublished in: Blog Post Reading Time: 9 minutes

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